Sponsorship

We were established to support and encourage businesses seeking an active involvement with the arts. Today, while the role of the Sponsors Club for Arts & Business has expanded to cover all forms of business/art partnerships, the promotion of sponsorship remains central to our work.

"There can be few business activities which can be justified as a good investment; as a useful marketing and promotional tool; as excellent internal and external PR - and as an obviously acceptable way in which commerce can contribute to social well being. Arts sponsorship is a great British success story, copied throughout the world. Long may it continue."

Antony Thorncroft, Financial Times.

What is Sponsorship?

Sponsorship is the payment by a business to an arts organisation for the purpose of promoting the business, its products or services. It is a tried and tested marketing activity which has proved effective for businesses large and small.