If you’re running a business online then there are infinite considerations to be made, which you will have realised already by this point. However, one of the most important steps in taking your idea from concept to reality is figuring out the logistics of distributing your product. How you are going to sell it, where it’s going to be available and who is going to transport it from you to your customer are just a few of the crucial points to decide before you get started.
1) Local Logistics
Firstly, let’s start by imagining that someone places an order with your business and it’s a relatively local delivery. For example, you might be based in London and find you have more than enough customers in the region to get you started before expanding to the whole of the UK. The chances are you’re going to be best off working with a local specialist who is able to make your deliveries regularly and keep costs low, so a cheap man and van hire in London is going to be suitable at this level. This involves your chosen delivery company visiting you once or twice a day to pick up your goods and get them shipped to your buyers. You can enjoy the benefits of a quick, local and reliable service that will be happy to do business with you, until you need to cast a much wider net, that is.
2) Regional Reach
Once you go beyond just local deliveries or need goods picking up more than a few times each day, logistics get more complex. You might need to start looking into national delivery companies to save money when shipping your goods to people all over the country. You might be surprised to find that even small businesses are able to negotiate good discounts with big shipping services, so it’s wise to speak to an official representative and find out the benefits of opening a business account with them.
3) Going Global
The next step up as you grow your business is going to be worldwide distribution, if your products are up to the task. Your supply chain is bound to be more complicated at this stage, and you might be factoring in more advanced requests from customers like real time parcel tracking technology. Luckily, thanks to the massive popularity of e-commerce in the 21st century, the infrastructure you need is already there. Global services are going to be more expensive than local deliveries, but as long as your customers are paying appropriate shipping charges there’s nothing stopping you expanding further. Finding the right companies to work with will be crucial so you can distribute your products smoothly and get them to arrive on time, but with a little research and effort you could turn your small venture into a huge global phenomenon.