One of the first ways your potential customers will see and interact with your business is through its name. A simple name can convey so much meaning instantly, and eventually it can potentially hold a huge amount of power over your entire customer base. You might feel a lot of pressure to choose wisely, so what factors should you consider?
Does the name convey your brand’s values? Think about what it will immediately bring to your customers’ minds, and whether that image matches up to how you want your brand to be perceived.
Is the name too outside-of-the-box? There is something to be said for being unique, but that doesn’t automatically make a name memorable or meaningful. A random name can be confusing and make it harder for you to explain what you offer.
Is the name too generic? On the other side of the coin, you may benefit from explaining what your business does right there in the name, but this could mean you’re making it harder to carve out your unique identity, especially online. Try combining a unique name with a mention of your product or service, rather than just choosing one or the other. Continue reading