The Arts & Your Business

We believe that businesses working in partnership with the arts can generate a whole range of positive benefits, supporting many aspects of a companies work from marketing to employee relations and delivering a corporate social responsibility agenda.

Arts sponsorship is a proven business activity that can help raise your profile, promote or redefine a brand and enhance your corporate reputation. The arts have a unique way of working that can help to bring creative thought into your business, and help individuals to enhance their skills and gain fresh inspiration. Through the arts, many companies have discovered creative and practical ways to implement their corporate social responsibility programmes.

Arts partnerships can enable your business to meet objectives in; brand development, sales, corporate communications, cause-related marketing and social responsibility programmes involving employees and local communities. Association with major artists and arts institutions offers huge scope for brand renovation and positioning, potentially on an international scale.

Corporate Social Responsibility

Working with the arts can help businesses go to the heart of what it means to be an active corporate citizen. We work with businesses across the region to help them to positively impact upon many communities through working with arts organisations.

Arts projects can have a beneficial impact on a wide range of social issues including equality and diversity, health and wellbeing, social isolation and employability. They have a broad appeal that crosses language and cultural barriers and makes them unique contributors to community cohesion.

The arts are also effective agents for reversing physical, social or economic decline. Enabling the arts to flourish where your business is located can improve public spaces, increase land values, enhance employee retention and create new business opportunities.

Creativity

Not a day goes by without another story about how China and India are the new powerhouses of manufacture and for business in our region and across the UK that means that we need to develop the creativity to devise, market and sell products rather than make them. creatvitiy is at the heart of this process. 86% of prospective candidates for board level appointments are seen to lack the necessary creative skills sought for these positions. Creative Development brings the unique experience of the arts into a business context to help inspire your people and stimulate imaginative and innovative thinking.

Many companies work with artists and arts processes to meet learning and development needs of employees, stimulate creative thinking, introduce new ideas, improve communications and instigate cultural change.

We can act in an advisory capacity, matching your organisational needs with the most relevant and experienced artists and arts organisations.

Professional Development

The transfer of skills and competencies from a business to an arts organisation can have a tremendous impact on the arts organisation as well developing the business manager and boosting the reputation of the business that makes it possible. Arts & Business run a series of programmes which can add value to the working life of your employees:

Skills Bank
Middle to senior business managers work on specific time-limited projects with arts organisations, sharing their professional skills in order to achieve clearly defined objectives. All projects are facilitated and supported by us.

Board Bank
We develop and support business managers to take their place as trustees on the boards of carefully matched, not-for-profit arts organisations. This provides a longer term opportunity to make a lasting contribution to governance in the arts.

Q: How can The Sponsors Club for Arts & Business help my business?

If you join The Sponsors Club for Arts & Business we will give you a wide range of tailored benefits to help develop a new programme of activity with the arts or maximise the benefits of your arts partnership programme. Our expertise can help you to identify the most effective ways of using the arts to meet your commercial objectives. We work to highlight the best examples and provide a continuous network of business, government, community and arts organisations to share skills, knowledge and understanding.