Im off to meet the team from St Oswalds this afternoon to talk Corporate Sponsorship and thought I would revisit the learning from last month’s Greater North Arts Gathering and publish it for our blog.
Figures from a handful of businesses from across the north on sponsorship/partnership budget planning showed the market place is still very open and warm to partnerships with arts & culture:
- 66% said budgets for this year have stayed the same as last year. 25% said budgets increased this year. Less than 10% said budgets decreased.
- 75% said their investment was a Sponsorship. 50% said their investment covered CSR, Community Engagement and Staff Engagement.
- Obviously most commented that the more boxes that were ticked, the more value for money attained.
The panel Andrew Harvey, Dickinson Dees and Gerald Jennings, Land Securities shared their top tips on successfully getting and managing corporate support:
- First meeting should be about fact finding and building relationships. “We want to co-create a partnership.”
- It is critical to do in-depth research. Help us to help you think about what we would want from a partnership.
- Understand where the budget is held and when it is set. Today marketing budgets are not separated into Press/TV/adverts etc. They are media neutral which means the potential budget is much bigger. The big sums of money are now available for compelling cases. Don’t assume you are competing for a slice of the arts sponsorship cake.
- Panellists say they would rather talk money sooner than later and are looking to see if the proposed price reflects good value.
- We can engage with the community and be a good citizen through arts and culture.
- Match funding schemes are attractive because they can leverage other funding to organisations. WARNING: The private sector can lose patience if projects get tied up in bureaucracy.
- Your most powerful sell is creativity. How can we use that creativity for our staff, business etc
If you need support and training on approaching business partnerships get in touch with us about our consultancy services.